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Since 2019 Remote-first delivery across Pakistan
Technology work that survives contact with your business
ZR Tech is a Pakistani technology company founded in 2019. It delivers 24 services across five practice areas — web and hosting, software and systems, search and visibility, marketing and growth, and creative — to businesses throughout Pakistan.
ZR Tech builds websites, software and search visibility for Pakistani companies. Every engagement starts with a written scope and ends with the accounts, code and source files registered in your name.
The real problem
You are not managing a website. You are managing four vendors.
One company registered the domain. Another built the site. A third runs the ads. Someone's cousin handles the Facebook page. When the site goes down, nobody is sure who to call, and each of them says the problem is somewhere else.
That fragmentation is expensive in ways that never appear on an invoice. Work gets repeated. Access is lost when someone stops replying. The site slows down and no single party is accountable for it. ZR Tech exists to be one accountable supplier across all five layers, with every account in your name, so consolidating never means surrendering control.
Five practice areas
Pick the problem, not the package
Most suppliers sell bundles. These are the twenty-four things ZR Tech actually does, grouped by the kind of problem they solve.
Web & hosting
Domains, hosting, design, development and the maintenance that keeps all three alive. This is where most engagements start, and it is the layer everything else depends on.
Software & systems
Custom applications, mobile apps and the internal systems a growing business outgrows spreadsheets for. Built to be handed over, documented and owned by you.
Search & visibility
Classic search optimisation plus the two disciplines replacing it — answer engine and generative engine work. Getting found by Google, and getting named by AI assistants.
Marketing & growth
Paid and owned channels that generate enquiries, measured against cost per lead rather than impressions. No vanity dashboards.
Creative studio
Identity, graphics and video produced to a brief, with source files handed to you. The visual layer that carries everything above it.
The full directory
What each service actually covers
One line each, so you can find the right page without reading five sales sections first.
Domain registration
Domains registered in your name, with locking, privacy and renewal reminders you control.
Read moreWeb designing
Interface and layout design built around what your buyer needs to decide, then handed to development.
Read moreWeb development
Hand-built websites and web applications, fast by construction, with the code handed over to you.
Read moreContent management system
WordPress or a custom admin, configured so your team can publish without breaking the site.
Read moreWebsite maintenance & support
Updates, backups, uptime monitoring and a named contact when something goes wrong.
Read moreSoftware development
Business applications built for one workflow, replacing the spreadsheet that no longer fits.
Read moreMobile app development
Android and iOS applications, plus honest advice on when a web app would serve you better.
Read moreAccounting system
Ledger, invoicing, receivables and tax-ready reporting configured to how your business actually books work.
Read moreAttendance management system
Biometric or app-based attendance feeding straight into payroll, with exception handling built in.
Read moreGPS tracking
Fleet and asset tracking with geofencing, trip history and alerts that reach the right person.
Read moreSearch engine optimisation
Technical, on-page and content work aimed at qualified enquiries rather than raw traffic.
Read moreAnswer engine optimisation
Structuring your pages so search engines and assistants can lift a complete answer from them.
Read moreGenerative engine optimisation
Getting your business named and cited inside ChatGPT, Claude, Perplexity, Gemini and AI Overviews.
Read moreApp store optimisation
Listing, keyword, screenshot and review work that lifts installs from store search.
Read moreOnline reputation management
Monitoring, response protocols and search-result work for what people find when they check you.
Read moreDigital marketing
Paid and organic channels planned together and reported against cost per qualified enquiry.
Read moreSocial media marketing
Content calendars, paid social and community handling for Facebook, Instagram, LinkedIn and TikTok.
Read moreEmail marketing
Authenticated sending, list hygiene and sequences that stay out of the spam folder.
Read moreSMS marketing
Masked-ID campaigns and transactional messaging routed through licensed Pakistani gateways.
Read moreAffiliate marketing
Programme design, tracking and partner recruitment where you pay only on a completed sale.
Read moreDrop shipping
Store build, supplier integration and the unit-economics check most stores skip.
Read moreGraphic designing
Identity, print and digital assets delivered with editable source files in your ownership.
Read moreVideo editing
Edits, motion graphics, subtitles and platform-correct exports for ads, reels and explainers.
Read more
Where search is going
Three layers of visibility, not one
Being found used to mean ranking on Google. Now a buyer may never see a results page, because an assistant answered for them. These three disciplines are separate problems and ZR Tech treats them that way.
Search engine optimisation
The classic layer. Crawlability, page speed, information architecture and content that matches what people type. Still where the majority of commercial intent lands.
Answer engine optimisation
Structuring pages so a machine can lift a complete, correct answer without a human editing it. This is what wins featured snippets, People Also Ask and voice results.
Generative engine optimisation
Getting named inside ChatGPT, Claude, Perplexity and AI Overviews when a buyer asks for a supplier. Different signals, different content shape, measurable in citations.
Applied to every project
Six standards you can hold us to
ZR Tech does not publish client logos or star ratings, because it has none it can verify. These are commitments instead — things within our control that you can check us against.
Written scope before invoice
You receive a scope document listing every deliverable, exclusion and assumption before any payment is requested. Anything not on that page is not in the price.
You own everything
Domains, hosting accounts, repositories, ad accounts and design source files are registered in your name and handed over at close. No hostage assets.
Replies within business hours
Messages sent between 10:00 and 20:00 PKT, Monday to Saturday, get a human reply the same day — on WhatsApp, email or phone, whichever you used.
Security is not an add-on
HTTPS, security headers, form rate-limiting, off-site backups and least-privilege access are part of every build, not an upsell placed behind a premium tier.
A named escalation path
Every project lists who to contact, what counts as urgent, and what happens if a first response is missed. It is on paper, not implied.
We will talk you out of work
If a template, an off-the-shelf product or no project at all serves you better, we say so and lose the sale. That answer has kept clients longer than any pitch.
The five stages
Every project runs the same way
No project starts before the scope is signed, and none launches before the checklist is clear. You can see where your work sits at any point, because it sits on a staging URL you can open.
24
Services across five practice areas
12
Cities served across Pakistan
2019
Working with Pakistani businesses since
Mon–Sat
Support days, 10:00 to 20:00 PKT
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Discovery call
A 30–45 minute call to establish what the business actually needs, who buys from you, what has failed before, and what success would look like in numbers. No slide deck.
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Scope and quote
A written scope listing deliverables, exclusions, timeline and a fixed price. You approve it in writing before anything is scheduled or invoiced.
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Build
Work happens in visible stages on a staging URL you can open at any time. You review at each stage rather than waiting for a single reveal at the end.
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Review and launch
A shared checklist covering functionality, performance, accessibility, analytics and search readiness. Launch happens only when every line is ticked.
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Handover and care
Credentials, documentation and a walkthrough recording are transferred to you. Ongoing support continues only if you want it, on a rolling monthly basis.
Nationwide
Twelve cities, one delivery model
Work is delivered remotely from Pakistan to businesses anywhere in the country. Each city page covers the local industries, the buyers, and how remote delivery works there.
Karachi
Lahore
Islamabad
Rawalpindi
Faisalabad
Multan
Peshawar
Quetta
Hyderabad
Sialkot
Gujranwala
Bahawalpur
There is no walk-in office, which keeps building overheads out of your quote. On-site visits are arranged for system rollouts, staff training and on-location filming, quoted separately and agreed in advance.
Written for buyers, not for search engines
Recent thinking
Practical explanations of the decisions clients ask about most, written to be useful whether or not you hire anyone.
Before you write to us
Questions people ask first
ZR Tech delivers 24 services across five practice areas: web and hosting, software and systems, search and visibility, marketing and growth, and creative. Most clients start with a website or a search problem and add other services once the first piece is working.
ZR Tech is based in Pakistan and works remote-first with businesses anywhere in the country, including Karachi, Lahore, Islamabad, Faisalabad and eight other cities. Work is delivered in English and Urdu, Monday to Saturday, 10:00 to 20:00 PKT.
Price depends on scope, not on a rate card. Every engagement begins with a written scope listing deliverables, exclusions and a fixed figure, sent before any payment is requested. Anything not written on that page is not included in the price.
You do. Domains, hosting accounts, repositories, ad accounts and design source files are registered in your name from the start and handed over at close. There is no arrangement where leaving means losing your assets.
Messages sent during business hours receive a reply from a person the same day, on whichever channel you used: WhatsApp, email or phone. Each project also names an escalation contact in writing so an unanswered message has a next step.
Yes, and it is common. The first step is an audit of what exists, what it was built with, and what it would cost to continue versus rebuild. You get that assessment in writing, including the case for staying with your current supplier if that is the better call.
No, and any supplier who does is describing either an uncompetitive term or a tactic that carries penalty risk. Rankings depend on competitor behaviour and algorithm changes that nobody controls. What is committed to is the work itself: the audit, the fixes, the content published and the reporting.
Because publishing unverified social proof is dishonest, and most client work is covered by confidentiality. Instead this site publishes commitments you can check: written scopes, ownership terms, response times and security practices. References are available on request during a project discussion.
Yes. Overseas clients are invoiced in US dollars through Wise or PayPal, and calls are scheduled around your time zone where Pakistani business hours allow. The working model does not change: written scope first, staged delivery, full handover at close.
No guaranteed rankings, no purchased followers or reviews, no black-hat link schemes, and no work that depends on misrepresenting a client. Projects are also declined where the brief and the budget cannot meet, because taking that work produces a poor result for everyone.
Tell us what is not working
Describe the problem in a few lines. You will get a written assessment, a fixed price, and an honest answer if we are not the right fit.
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